LAVA, a fast growing brand in the mobile handset industry has been recognised a one of India’s Most Promising Brands by World Consulting & Research Corporation (WCRC).
India’s Most Promising Brands 2013-14 brings forth the brands that have grown tremendously in terms of consumer perception and have shown clear indicators in terms of potential to overtake the current market leaders through their innovative marketing techniques and product innovations. The World Consulting & Research Corporation (WCRC) recognised 100 brands across 20 industry categories to form the Most Promising Brands of India.
The selection and result is based on extensive primary and secondary research conducted by WCRC. Ernst & Young has been the process advisor, evaluator and auditor of the entire project. This project has culminated into a research-based listing of India’s Most Promising Brands in a well-designed coffee table book format along with a digital and broadcast format. Along with the promising brands, this platform also felicitated entrepreneurs and brand guardians that have lead these brands to the stature of being the Most Promising.
Additionally with the award, Lava’s inspiring journey will be featured into a 2-minute editorial film .The editorial film would be shot to showcase the core values and attributes of the brand. The editorial film would be available in a downloaded version on the WCRC website and/or WCRC dedicated channel on You Tube.
Commenting on the honor Mr. Hari Om Rai, Chairman & Managing Director Lava International shared, “We are ecstatic on being chosen as one amongst India’s most promising brands by World Consulting & Research Corporation. We thank WCRC and E&Y for bestowing this award upon Lava. In alignment to our core values, we are constantly making efforts to provide innovative and value for money products that offer great experience to our consumers. Recognitions like these are a great confidence booster in Lava’s journey of becoming a global consumer brand from India.”